Exhibition: "Not just salmon and sausages" / Norwegian Foreign Office

Client:
Norwegian Foreign Office

Task:
To enrich the German public´s image of Norway with new facets.

Solution:
Marketing the exhibition, nation-branding for Norway in the urban culture sector (music) and a presence at the visits of the Foreign Minister and Prime Minister to Germany.

Result:
New target groups were confronted with an unfamiliar image of Norway with which they could easily identify. An experience which has influenced the perception of Norway by the German public in a strongly positive manner.